top of page

Reducing plastic in our community

About Us 

Former geography teacher Oliver Sterno is dedicating his retirement to making his adopted hometown a greener place. 

Oliver Sterno Portrait.jpeg

I started teaching in 1969. I’ve talked about sustainability, I’ve talked about global warming, I’ve talked about resource management all my career. Glaciers melting, rising sea levels, fires in Australia, these things I taught in the 1970s, 1980s, 1990s through to this century.


“It is great news that our work is being recognised and we have reached this stage. Unfortunately this situation could have avoided decades ago and we’re only now realising these consequences.”

Oliver Sterno 

Founder & Community Leader, Plastic Free Eastbourne

Awarded 'Plastic Free Community'


Oliver’s own Damascene moment came when he watched David Attenborough’s Blue Planet II. He started cleaning the beach around Holywell every Friday afternoon. It was there someone suggested he set up a group to establish Eastbourne as a plastic-free community. In December Plastic Free Eastbourne achieved that objective – meeting five targets set by Surfers Against Sewage before the target date.


The journey to reach that plastic-free community status involved a series of beach and park cleans – one of which in May 2019 attracted more than 700 volunteers – and collaborations with the borough council, 38 town businesses and many educational organisations such as schools, colleges and universities.

"Working towards a Carbon Neutral Town by 2030"

Rubbish is rubbish 


This short film, Rubbish is Rubbish, documents the work Oliver has been doing with local primary schools to change attitudes to single-use plastic and the environment in Eastbourne.

A Community Network


Along the way 200 sq km of coastline between Hastings and Beachy Head was designated as the Beachy Head East Conservation Zone by the Marine Conservation Society.


Plastic Free Eastbourne collaborated with the council’s Neighbourhood First on environmental projects and Refill Eastbourne to create a network of refill stations between Birling Gap and Sovereign Harbour to discourage people from buying single-use water bottles.

A better environment . . .

“The large majority of people want the environment to be better,” says Oliver, ahead of July’s first post-lockdown clean of Eastbourne beach, which saw 93 socially distanced groups of up to six, clear rubbish from the seafront over the course of a weekend. 


His appearances at school assemblies, giving presentations to young eco-warriors and green teams, paid dividends when Plastic Free Eastbourne ran a competition in 15 primary schools to create anti-littering posters, which have now been placed in 38 locations across the town’s parks.


But there is still more to come – not least the aim to make Eastbourne carbon-neutral by 2030. Despite the media attention given to the excess littering once lockdown began to lift, Oliver believes the three-month national shutdown did have a positive effect.


“It makes people rethink how they live,” he says. “We have to deal with a major global problem which is this virus, and this even more significant global problem which is global heating. Lockdown has given people a flavour of how environmental improvements can be reached by changing our style of living.”

Those changes can be on a basic level – from cutting out plastic drink boxes and cling film in a child’s lunchbox in favour of refillable bottles and reusable wraps, to eliminating bin liners by only putting dry items in the bin and using recyclable yoghurt pots or strong bags for wet items.


“Once you’ve done something like that you get into a routine and don’t even notice it,” says Oliver. “I’ve not used cling film or a plastic bin liner for a good year now.

Town Hall ECN2030 motion.jpg



See who is helping to keep

Eastbourne Plastic Free


Raising awareness about our environment


Beachy Head & Seven Sisters plastic removal

Working together . . .


Having received financial support from Co-op, Waitrose, TK Maxx and Sussex Community Fund among others, Plastic Free Eastbourne is working with groups who create alternatives to plastic, as well as a commercial recycling group Paper Round.

“We have got to get people to think – it starts off being uncomfortable, but as it assimilates its way into your way of life it becomes more comfortable.”


So how can you help?

Please join us and support our efforts to make a measureable improvement in the world we are responsible for. 

bottom of page